What is Social Media Marketing (SMM)? Social media marketing (SMM) is the process of optimizing your company's presence on the web and social networks in order to enhance the company’s online reputation, increase awareness, strengthen brand, generate leads, and boost sales. Benefits of Social media marketing, such as: Website traffic Conversions Brand awareness Potential lead generation Enhance company trustworthiness etc.

Why SMM is important to your business? Facebook has 1.26 billion users Facebook is the second most famous site after Google. 23% of Facebook users check their account more than five times per day. Google+ has 1.26 billion users Google+ is growing at 33% per annum. Google+ is now the second largest social network Twitter has over 550 million registered users Twitter was the fastest growing network with a 44% growth from 2012-2013 Pinterest is the fastest growing social network right now. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. YouTube is more popular than cable television; YouTube reaches more adults than any cable network. Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email. Emails that include social sharing buttons have a click-trough-rate 158% higher than emails that do not include social sharing buttons. 71% of users access social media from a mobile device. Companies expect to double their social marketing budgets over the next 5 years.